Useful vocabulary to talk about companies and business.
Multiple-choice questions
Find the right answer(s)
Which of the following words can you use to refer to an institution created to conduct business ?
Enterprise
Company
Firm
Factory
The four constituents of the marketing mix are
The product, the price, the place, and the positioning.
Packaging, positioning, product, and publicity.
Product, price, place, and promotion.
Product, producer, packaging, and people.
The price of a product is mainly determined by
The product itself and the advertising.
The production costs and the profit margin.
Billboards and commercials.
The cost of advertising campaigns.
According to marketing laws, there are .......... basic types of purchase.
2
7
4
How to determine the right selling price :
Always use the cost price
Choose among the following strategies, low - price, market - price, and high price according to your position in the market.
Let the market determine your price !
Always price as low as possible !
What does the word ' globalization ' refer to ?
The breakdown of protectionism and trade barriers in many countries.
The development of world exchanges.
The growing importance of the Net.
All the other definitions at the same time.
What do people call ' direct marketing ' ?
The use of negative advertising. ( advertising messages that concentrate on pointing out undesirable aspects of competing products, services, organizations, or ideas. This technique is frequently used in political advertising to attack opposing politicians and political ideas. )
A personalised promotion using techniques such as mailing lists, or customer files in order to target the right customer groups, and to tailor products to their needs.
Getting rid of the Board members.
Is it possible for a firm to have a lot of customers, to make profit, and yet to go bankrupt ?
No, under such circumstances all accounts must be balanced.
Yes, they can have cash flow problems, high running costs, or even greedy shareholders !
No, such companies are so powerful that they can never go bankrupt !